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        网站建设公司当前位置 : 网站建设公司 > 知识普及

        seo网站优化技巧_新网站的10个SEO技巧

        发布时间:2021-09-24 15:15   浏览次数:次   
        seo网站优化技巧
         
        If you have just launched a new website, it is going to take time for it to become established on the internet and start attracting visitors. However, there are quite a few things you can do to speed up this process, helping your site get better search engine rankings and more traffic much sooner. Here are 10 SEO tips specifically chosen with new websites in mind.
         
        如果您刚刚启动了一个新网站,它将需要一些时间才能在互联网上建立并开始吸引访问者。 但是,您可以采取很多措施来加快此过程,从而帮助您的网站更快地获得更好的搜索引擎排名和更多流量。 这里有10个SEO技巧,专门针对新网站而选择。
         
        1. Target low competition keywords at the outset
         
        1.首先定位低竞争关键字
         
        When you first launch your site, it will have a very low authority on Google, and this means it will rank less well than established competitors for high competition keywords. Whilst there is nothing to stop you targeting those keywords, the quickest way to generate new traffic to your site is to target those keywords which are less competitive.
         
        首次启动您的网站时,它在Google上的权限非常低,这意味着在竞争激烈的关键字方面,它的排名不如既定竞争对手。 虽然没有什么可以阻止您定位这些关键字,但为您的网站产生新流量的最快方法是定位那些竞争力较弱的关键字。
         
        You can check how competitive a keyword is by using Google’s Keyword Planner. This will show you whether competition for a term is high, medium or low. Finding keywords which are less competitive gives you more of a chance of ranking for them and getting the traffic which they send. If you only target highly competitive keywords, you may not rank at all and thus get no organic traffic in the early days. This method is a good technique to use whilst your site builds up authority.
         
        您可以使用Google的关键字规划师来检查关键字的竞争力。 这将显示一个术语的竞争是高,中还是低。 查找竞争力较弱的关键字可以使您更有机会对其进行排名并获得其发送的流量。 如果您仅定位竞争激烈的关键字,那么您可能根本不会排名,因此在初期就不会获得自然流量。 在您的网站建立权限时,此方法是一种很好的使用方法。
         
        2. Always put your main keyword in your page’s title tag
         
        2.始终将主要关键字放在页面的标题标签中
         
        Title tags and other meta information are used by search engines to determine the subject matter of each page or post on your website. It’s absolutely crucial, therefore, that when you create your new website, that the page title tag has the most important keyword or term included. This way, when someone searches for that term, search engines will see that your page has relevant content.
         
        搜索引擎使用标题标签和其他元信息来确定您网站上每个页面或帖子的主题。 因此,至关重要的是,当您创建新网站时,页面标题标签应包含最重要的关键字或术语。 这样,当有人搜索该词时,搜索引擎将看到您的页面具有相关内容。
         
        There’s a definite link between keywords in the title tag and search engine rankings, so make the most of this technique. You should also make sure that you include your keyword in the page’s meta description.
         
        标题标签中的关键字与搜索引擎排名之间存在明确的联系,因此请充分利用此技术。 您还应确保在页面的元描述中包含关键字。
         
        3. Write titles for searchers, not searches engines
         
        3.为搜索者而不是搜索引擎写标题
         
        Getting ranked number one in Google does not guarantee you any traffic. You’ll only get people coming to your website if your result gets clicked on. So, when you write the title of your page or blog post, you have to write it in a way that will make the reader want to click on it. It has to grab attention and be compelling.
         
        在Google中排名第一并不能保证您获得任何流量。 如果您的结果被点击,您只会吸引人们访问您的网站。 因此,当您写页面或博客文章的标题时,必须以一种使读者希望点击它的方式来编写它。 它必须引起注意并具有吸引力。
         
        If you run an online store, you can maximise sales by writing titles that attract searchers who are ready to buy. To do this, simply add the word buy to your keyword, for example, ‘buy handmade chocolate’. If someone includes the word ‘buy’ in the search term, titles like these are much more likely to get clicked on and result in a sale.
         
        如果您经营在线商店,则可以通过撰写吸引准备购买的搜索者的标题来最大化销售量。 为此,只需在关键字中添加“购买”一词即可,例如“购买手工巧克力”。 如果有人在搜索字词中包含“购买”一词,则此类标题的点击率就更高,并可能带来销售。
         
        4. Make sure your title doesn’t get cut off
         
        4.确保您的标题没有被剪掉
         
        Space is precious in search engine results and when it comes to titles, only about the first 70 characters get shown – sometimes less for mobile devices. The length for meta descriptions is about 100 characters.
         
        空间在搜索引擎结果中非常珍贵,涉及标题时,仅显示前70个字符,有时显示在移动设备上则更少。 元描述的长度约为100个字符。
         
        If your titles and meta descriptions are too long, they’ll get cut off midway through. This can have a negative effect on click-through rates as searchers want all the information in front of them before deciding whether to click or not.
         
        如果您的标题和元描述太长,它们会在中途中断。 这可能会对点击率产生负面影响,因为搜索者在决定是否点击之前希望在其前面获得所有信息。
         
        Make sure you keep within the limits and, if possible, put your keywords near the beginning. That way, they’ll always be shown.
         
        确保保持在限制范围内,并尽可能将关键字放在开头。 这样,它们将始终显示出来。
         
        5. Don’t put things in the way of your content
         
        5.不要把事情摆在内容上
         
        If searchers have chosen to visit your site, they expect to find the content they have searched for as soon as they land on your page. To make sure this happens, don’t force them to scroll half way down the page before seeing the title and don’t bombard them with adverts and pop-ups.
         
        如果搜索者选择访问您的网站,他们希望在他们进入您的页面后立即找到他们搜索的内容。 为确保这种情况发生,请不要强迫他们在看到标题之前将其向下滚动一半,也不要用广告和弹出窗口轰炸他们。
         
        Google pays particular attention to what it calls ‘above the fold’ content: i.e., the content you see before scrolling. They don’t want to see browser-sized images with no text, nor do they want it full of header ads.
         
        Google特别注意所谓的“折叠上方”内容:即您在滚动之前看到的内容。 他们不想看到没有文本的浏览器大小的图像,也不想让它充满标题广告。
         
        To rank well and to keep visitors on your site, give them what they are looking for the moment they land.
         
        为了保持良好的排名并保持访问者在您网站上的访问权限,请为他们提供他们在着陆时寻找的一切。
         
        6. Optimise your images
         
        6.优化您的图像
         
        A lot of people search for products by doing an image search. If they see something they like the look of, they’ll visit the site directly from the Google’s image results. If you sell products on your website and have lots of images, you can turn these into ranking opportunities by optimising them.
         
        许多人通过图像搜索来搜索产品。 如果他们看到自己喜欢的外观,他们将直接从Google的图像结果访问该网站。 如果您在网站上销售产品并拥有大量图片,则可以通过对其进行优化来将它们转化为排名机会。
         
        All you need to do is add a description to the alt text tag, for example, <img src=“photo-of-handmade-chocolate.png” alt=“delicious homemade chocolate” />
         
        您需要做的就是在alt文本标签中添加说明,例如<img src =“ photo-of-handmade-chocolate.png” alt =“美味的自制巧克力” />
         
        As you can see from the example above, it can also help to change the actual image name from the number given by your camera DCSN-846368.png to something search engines can read, e.g., ‘photo-of-handmade-chocolate.png
         
        从上面的示例中可以看到,它还可以将实际的图像名称从相机DCSN-846368.png给出的数字更改为搜索引擎可以读取的名称,例如'photo-of-handmade-chocolate.png
         
        7. Use accelerated mobile pages (AMP)
         
        7.使用加速的移动页面(AMP)
         
        You can improve your search engine rankings by improving the speed at which your website loads. One of the best ways to do this for mobile devices is by using accelerated mobile pages. These are lightweight versions of web pages designed to load very quickly on phones.
         
        您可以通过提高网站加载速度来提高搜索引擎排名。 针对移动设备执行此操作的最佳方法之一是使用加速的移动页面。 这些是网页的轻量级版本,旨在在手机上快速加载。
         
        AMP pages already rank highly in mobile searches, so don’t miss out. 66% of our surfing is now done on mobile devices.
         
        AMP页面已经在移动搜索中排名很高,因此请不要错过。 现在,我们有66%的冲浪是在移动设备上完成的。
         
        Another key to faster loading times is to make sure that your web host runs your website on a high-performance, fast loading server.
         
        加快加载时间的另一个关键是确保您的虚拟主机在高性能,快速加载的服务器上运行您的网站。
         
        8. Keep your website fresh
         
        8.保持网站新鲜
         
        Search engines like to promote websites that are regularly updated with new or refreshed content. If you’ve got a new website, you won’t have anything that needs updating straight away, but it can be a big help, SEO-wise, to add new content to it regularly.
         
        搜索引擎喜欢推广定期用新内容或更新内容更新的网站。 如果您有一个新网站,则不需要立即更新任何内容,但是对于SEO而言,定期向其添加新内容可能会有所帮助。
         
        One of the best ways to do this is through adding a weekly or bi-weekly blog post. The sooner you begin to develop a blog, the better it can be for your ranking. And remember, your blog post can be used to send people to your products.
         
        最好的方法之一是添加每周或每两周的博客文章。 您越早开始开发博客,对您的排名越好。 请记住,您的博客文章可用于将人们吸引到您的产品中。
         
        9. Add internal links
         
        9.添加内部链接
         
        There’s a well-known phrase in SEO called ‘link juice’ and this refers to the fact that when you link from one page to another, some of the ranking power of the linking page is passed to the linked-to page.
         
        SEO中有一个著名的短语,称为“链接汁”,它是指当您从一个页面链接到另一页面时,链接页面的某些排名能力会传递给链接到页面的事实。
         
        So, if you have a page that gets lots of traffic and want other pages to rank higher, add an internal link from the high-ranking page to the pages whose ranking you want to see increased. Don’t overdo it, though: too many links will dilute the link juice.
         
        因此,如果您的页面访问量很大,并且希望其他页面排名更高,则可以从高排名页面到您希望其排名提高的页面添加内部链接。 但是,不要过度使用它:太多链接会稀释链接汁。
         
        10. Submit a sitemap to Google Search Console
         
        10.将站点地图提交到Google Search Console
         
        Google Search Console, formerly Google Webmaster Tools, is one of the most important set of tools you can use to help your site’s SEO. One of the things it enables you to do is upload a sitemap of your website.
         
        Google Search Console (以前称为Google网站管理员工具)是可用于帮助您网站的SEO的最重要的工具集之一。 它使您能够执行的操作之一是上传网站的站点地图。
         
        When you upload a sitemap, Google will then crawl your site and index all the pages, posts, images and other content it can find. Only once these things are indexed can they be found on Google or turn up in search results. If you resubmit your sitemap every time you update your website, Google will always have an up-to-date knowledge of your content.
         
        当您上传站点地图时,Google随后将对您的网站进行爬网并为其找到的所有页面,帖子,图像和其他内容建立索引。 只有将这些内容编入索引,它们才能在Google上找到或出现在搜索结果中。 如果您每次更新网站时都重新提交站点地图,那么Google将始终对您的内容保持最新了解。
         
        You can open a Google Search Console account for free.
         
        您可以免费开设Google Search Console帐户。
         
        Conclusion
         
        结论
         
        If you have just set up a new website, hopefully the ten tips given in this post will have shown you some of the ways to help your site start ranking in search engine results and how to get searchers to click through to your site.
         
        如果您刚刚建立了一个新网站,则希望本文中提供的十个技巧将向您显示一些方法,帮助您的网站开始在搜索引擎结果中排名,以及如何使搜索者点击进入您的网站。
         
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